How to reach out to half a million potential customers a month?

It was our biggest sell out so far! With almost 150 attendees squeezed into a tiny room, we could see the power of Neil Patel. Everyone was so eager to meet him and listen to his expert opinions on content marketing! It was extremely packed, but we had a great time learning from Neil Patel, interacting with the inspiring audience, and networking over a wide spread of food, drinks, beer and wine!

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Our 5 takeaways from Neil’s session:

  1. The first social media real estate to invest in is a blog. Content marketing is the strongest marketing tool you can find online. And a blog is the best way to make use of that. Blog about relevant content, and know how the search engines work. Second up would be twitter and facebook, because everyone tweets and has a facebook account. A strong validation is that all tech-savvy businesses also use twitter and facebook. LinkedIn and pinterest, on the other hand, are last on the list. Their user base is not as wide as blogs (which reach out to everyone using the internet), nor comparable to twitter and facebook (not limited to age and career).

  2. Create content that teaches. That is what your customers are interested in. That is what would keep them engaged. That is what will bring your customers coming back for repeated visits. Don’t be just a news channel, bringing the latest news to your readers. These news become old, and people will lose interest in it. They will stop drawing new readers and new customers once they become outdated. However, great content survives the test of time. It is always useful for the reader, and thus can continue to attract new readers, consistently bringing in more customers over time. For example, instead of blogging about the newest and fastest computer model that was recently released, blog about 10 ways that one can increase work efficiency. Delight your readers with what you write. Become an expert in the topic you are teaching, gain respect from your customers, and you will in turn receive love and loyalty from them.

  3. Be consistently awesome. Face it. Customers are human, and critical ones at that. If you write one bad blog entry or one that offends anyone, you lose those who read it, and you potentially lose more who heard from those who didn’t like it. Each and every one of these are your customers and your revenue source. You cannot afford to lose any of them, so don’t think about putting out substandard products. There is no slacking allowed. No excuses. Be consistently awesome.

  4. Every single blog entry should be targeted at your customers. Don’t blog about random things. But don’t pitch your product at every single blog post either. No one likes super pushy marketers. Instead, you want to blog about items that matter to your customers, problems that they face, and solutions that would help them. These can and should also include solutions that your product does not provide. For example, if your customers are blogshop owners, you can blog about topics such as website management, how to increase conversion per click, fashion trends, photography skills for blogs, consumer demographics and the like.

  5. Do not crowdsource blog posts. Your blog should be one, integrated product. It is a standalone brand on its own, and should not be a mix of styles. Crowdsourcing blog posts could increase creativity and may be less work on your part to maintain a blog, but everyone has a writing style that is different. You want to stay away from that inconsistency. Create a strong and clear brand. Your blog branding is just as important as your product branding, because that’s what many of your customers see before they see your product.

View Neil’s slides here

Besides the session with Neil Patel, we had a matchmaking session with all attendees too! Knowing that sometimes the networking sessions are not as effective as we want them to be, we wanted to help our attendees meet the right people in the shortest time possible. We thus had everyone think of 3 things they “can do/can offer”, and 3 things they “need/are looking for”. For example, “expert in content marketing, need help in graphic design”. They then submitted their entries either on hard copy on via twitter #IgniterMatch @vorkspace. We looked at them, and created successful matches for over a third of the submissions, with some receiving multiple matches! 🙂 Check out some entries on #IgniterMatch, or put up your own with “#IgniterMatch @vorkspace” and we will help do the matchmaking for you! 🙂

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Road to stardom — in 6 words!

Inspired by Smith Magazine’s 6 word memoirs, we decided to play a game with our friends at the recent Igniters meetup. It was a chance to reflect upon the people we work with every day, the people that share our dream, the people who live and breathe the same startup that will bring us to stardom.

This is how we describe our Vorkspace team:

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Everyone was extremely excited, and eager to share their 6 words with the people seated around them. Some hot favourite 6-word phrases also won prizes! But we were reluctant to let all these other awesome 6 words go into hiding. They were too good not to be shared with everyone! So here are some of the best ones we received:

On Team:

“Just the beginning, but let’s go!” — David Goodall, World Financial Group

“Always put postponing off till tomorrow!” — Rama, Lsbiopath.com (Winner)

“Random inspirations searching for flawless execution” — Juanri (Winner)

“Small, but fun to work with” — Anonymous

“Doing it because it is hard” — Anonymous

“What did we decide last time?” — Anil, InstaMenu

“Ask for advice, get money twice” — Stan, PartMyRide.com

“Crazy, smart, and just crazy enough” — Joshua Lichtman, Elias Lab (Twitter Winner)

“Do everything with nothing, rinse, repeat” — Tom Brennan, Acme Data

“A ragtag team of game developers” — Jeff & Emma Sulm, Redshift Interactive

“We live and breathe new music” — Priya Shekar, Shazam 

“Driven, innovative, resourceful, committed, sacrificing, outward” — John Recendez, 101 Voice

“High efficiency, diverse, hard to decide” — Jorlen Li, EVA Team

“Save people one at a time!” — Walter Lee, No More Stroke

On Startup:

“Want a job? Call me ASAP” — Shailesh Date, Amphis.com (Winner)

“Rookies who solve world water shortage” — Alan Luo, Pure Blue Tech

“Games are huge. So is education” — Brice Morrison, The Game Prodigy

“Simplify your company’s story through video” — Dan Morrison, danmoco

“Preemptive genetic testing for online dating” — Michael Bajcsy & Lennon Lee, PainWise

“Change how people see at night” — Barry Burr, Beams Lighting

“Crowd source knowledge for busy professionals” — Suyash, GIST

Are you now inspired to think of how you can describe your startup team in 6 words? Share it with us on Twitter!

[company]: [6 words] #Igniter6word @Vorkspace

Full house for the 3rd time :)

Yes, we did it again! It was a full house for our 3rd Igniters meetup, hosted by the Vorkspace team. Everyone had a great time — we’ll let the photos speak for themselves! 🙂

 

Attendees enjoying the wide spread of food before the meetup, while chatting about their own great startup ideas

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Cynthia breaking the ice with a “6-word-game” (more about this in the next post!)

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Everyone excited about the game, eagerly flexing their brains to think of the best 6 words to describe their team

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Bruce Templeton, our sponsor from Nephoscale, speaking to the audience 

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Their expression says it all — it’s lesson time, by Paul DeJoe

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Room packed full of creative founders and entrepreneurs

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Attentively absorbing every piece of tip Paul is sharing from his personal experiences

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Excited founders grabbing on to Paul to seek his opinions even after the very interactive session

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The Vorkspace team, co-organizers of the Igniters Meetup, together with Paul DeJoe

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And the networking continues with another round of beer…

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Proudly brought to you by the Vorkspace team! 

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See you at our next meetup on 6th of September! 🙂

 

Photos by BrianByllesby

How to get your first PAYING customers

After learning about how to reach out to our first 1000 customers, and expanding that with an impressive strategy on media marketing, let’s find out how to get our first 1000 PAYING customers! (because we all want to make money, don’t we?)

Not only will you learn about generating sales, but will also meet over 100 other liked-minded startup founders from around Silicon Valley, in our double-networking session!

Join us for our 3rd meetup, on 9th August, at Hacker dojo, where Paul Dejoe, CEO of ecquire, would be speaking on Sales Hacking: Sales, Drugs and Remote Teams.

Learn how to get your first 1000 PAID customers and run a remote SALES team. As a startup founder, there’s no bigger challenge than how to acquire customers. Paul DeJoe shares his detailed, step-by-step process on how to get customers for your business.

This interactive, step-by-step guide isn’t some high level courseware or general sales tips; but a comprehensive, real-world process for implementing a successful customer acquisition strategy.

You can implement the steps within this guide right now to:

  • Understanding Who Your Customers Are – Paul takes you through his methodology of developing comprehensive customer portfolios and how to turn them into evangelists.

  • How To Master Your Messaging – Get the basics of copywriting, effective headlines, and how to create findable and shareable content.

  • Increase Retention And Paid Conversion – Paul covers how to develop Key Pivotal Indicators, define a sales event trail, and a referral system to get users on board faster.

  • Interactive Content – Dozens of expert insight directly from Paul to help you get the most out of each step; authentic documents used by Paul many times over; and the benefits of the Accel.io platform to interact with others using the same guide!

Don’t fall into the “build it and they will come” trap – make getting your first customers simpler with this comprehensive process Paul has refined and used over his past 3 startups.

So what are you waiting for? SIGN UP NOW!! 

As a preview, check out Paul Dejoe’s talk at TEDx

Paul is the CEO of Ecquire (www.ecquire.com/‎), software for lead management. He serves as the Entrepreneur in Residence at Fairbridge Venture Partners, has been featured in the Wall St. Journal, Business Insider, Forbes, Inc., is a Mentor for the Thiel Fellowship, and advisor to 4 startups.  He has built three different startups from idea to sustainability and beyond.