Get 400,000 visitors per month!

Whether you have a website, blog, twitter, facebook etc, the key to success is having a load of visitors. No matter how interesting and how visually attractive your site is, if there are no readers and no followers, it is nothing. So how do you attract the hundreds and thousands of visitors to your site? How do you compete with the billions of other similar sites out there? How do you get the highest visitor rates ahead of everyone else? Neil Patel will teach us how, at our upcoming meetup on 6th September 2013. Tickets are already running out fast, so RSVP now!!! 

Neil Patel is a Seattle based entrepreneur, angel investor, and analytics expert. He is best known for his work in digital marketing and as the cofounder of the analytics companies KISSmetrics and Crazy Egg. He also helps businesses to increase their traffic and revenue. Among other 20 major brands, he has worked with Microsoft, Amazon, and TechCrunch. Neil also runs a popular blog, QuickSprout.

In his own words:

My name is Neil Patel, I’m an average Joe, I love eating Taco Bell and for the last 11 years I’ve been an entrepreneur. I’ve done quite a few start-ups, some have done pretty well, a lot have failed, but, luckily for me, the ones which have failed made up for all my losses. Most of my start-ups are in marketing space. I really enjoy B2B type of start-ups, so I’ve done analyst company called Crazy Egg, my current one is KissMetrics and I also blog about marketing and business at QuickSprout.

Checkout the 7 Business Mistakes to avoid for your startup

 

As an added bonus, Bethany Coates who heads Global Innovation Programs, the Stanford GSB department that offers Stanford Ignite, will also be present to talk about the awesome Stanford Ignite program offered by the Stanford Graduate School of Business. Come by if you’re interested in knowing more, want to sign up for the next batch of Stanford Igniters, or just want to interact with awesome Stanford entrepreneurs and founders from the Bay Area and more! 🙂

So what are you waiting for? Sign up now!!!

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Road to stardom — in 6 words!

Inspired by Smith Magazine’s 6 word memoirs, we decided to play a game with our friends at the recent Igniters meetup. It was a chance to reflect upon the people we work with every day, the people that share our dream, the people who live and breathe the same startup that will bring us to stardom.

This is how we describe our Vorkspace team:

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Everyone was extremely excited, and eager to share their 6 words with the people seated around them. Some hot favourite 6-word phrases also won prizes! But we were reluctant to let all these other awesome 6 words go into hiding. They were too good not to be shared with everyone! So here are some of the best ones we received:

On Team:

“Just the beginning, but let’s go!” — David Goodall, World Financial Group

“Always put postponing off till tomorrow!” — Rama, Lsbiopath.com (Winner)

“Random inspirations searching for flawless execution” — Juanri (Winner)

“Small, but fun to work with” — Anonymous

“Doing it because it is hard” — Anonymous

“What did we decide last time?” — Anil, InstaMenu

“Ask for advice, get money twice” — Stan, PartMyRide.com

“Crazy, smart, and just crazy enough” — Joshua Lichtman, Elias Lab (Twitter Winner)

“Do everything with nothing, rinse, repeat” — Tom Brennan, Acme Data

“A ragtag team of game developers” — Jeff & Emma Sulm, Redshift Interactive

“We live and breathe new music” — Priya Shekar, Shazam 

“Driven, innovative, resourceful, committed, sacrificing, outward” — John Recendez, 101 Voice

“High efficiency, diverse, hard to decide” — Jorlen Li, EVA Team

“Save people one at a time!” — Walter Lee, No More Stroke

On Startup:

“Want a job? Call me ASAP” — Shailesh Date, Amphis.com (Winner)

“Rookies who solve world water shortage” — Alan Luo, Pure Blue Tech

“Games are huge. So is education” — Brice Morrison, The Game Prodigy

“Simplify your company’s story through video” — Dan Morrison, danmoco

“Preemptive genetic testing for online dating” — Michael Bajcsy & Lennon Lee, PainWise

“Change how people see at night” — Barry Burr, Beams Lighting

“Crowd source knowledge for busy professionals” — Suyash, GIST

Are you now inspired to think of how you can describe your startup team in 6 words? Share it with us on Twitter!

[company]: [6 words] #Igniter6word @Vorkspace

Full house for the 3rd time :)

Yes, we did it again! It was a full house for our 3rd Igniters meetup, hosted by the Vorkspace team. Everyone had a great time — we’ll let the photos speak for themselves! 🙂

 

Attendees enjoying the wide spread of food before the meetup, while chatting about their own great startup ideas

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Cynthia breaking the ice with a “6-word-game” (more about this in the next post!)

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Everyone excited about the game, eagerly flexing their brains to think of the best 6 words to describe their team

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Bruce Templeton, our sponsor from Nephoscale, speaking to the audience 

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Their expression says it all — it’s lesson time, by Paul DeJoe

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Room packed full of creative founders and entrepreneurs

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Attentively absorbing every piece of tip Paul is sharing from his personal experiences

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Excited founders grabbing on to Paul to seek his opinions even after the very interactive session

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The Vorkspace team, co-organizers of the Igniters Meetup, together with Paul DeJoe

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And the networking continues with another round of beer…

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Proudly brought to you by the Vorkspace team! 

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See you at our next meetup on 6th of September! 🙂

 

Photos by BrianByllesby

4 easy steps to make your first 1000 sales!

Paul DeJoe’s session at the meetup last night was amazing!

He gave very honest, close-to-heart sharings of what he learnt from his own experience, and the audience was extremely engaged and interactive.

If you (very unfortunately) missed the session, here are our 4 major takeaways:

  1. Carefully and religiously pick your 100 evangelists. These are people who will be your first customers, your earliest adopters. But don’t just pick them because they are interested in your product and are eager to be your customers. Watch them use your product. Sit down with them, observe every click they make on your program, see how intuitive (or non-intuitive) your product works, see how many wrong buttons they click, time how long it takes to get from point A to point B. Do NOT tell them what to do, but let them use it on their own, like a real customer. This is the time to really test how well designed your product is. Take their opinions very seriously, make necessary changes, please your customers, make them worship your product. This very last step is very important, because they are going to be your evangelists. They will help you spread the word about your product, they will vouch for your product, and they will find you your next customers. These 100 evangelists are going to be very difficult to find, and they will take up a huge amount of your time and effort, but it is all going to be very worth it, when you see how the network grows exponentially after that.

  2. Reach out to 20 industry experts. These are the people who are experts in their field. They assess many similar products in the market, give reviews, and write about them. They have strong credibility, and people trust what they say. That’s how you want to gain credibility and market your product. Getting these industry experts to write a blog about your product is a very important strategy in your marketing plan. Make a list of such industry experts in your field. Find out what “criteria” they have to write a blog for you (e.g. do they require a promised 100,000 viewership?). Reach out to them to write an article about your company/product. Followup on the wave of incoming customers from the publicity.

  3. Research, research, and more research. This is particularly important for companies targeting enterprises as their customers, but is just as important for all other startups. It is not uncommon to require 60 hours of research just to have a 2 minute conversation with the CEO of a company. You need to find out who to talk to, who is the potential user of the product, who makes the decision to purchase the product, what is the goal and focus of the company, what is their budget for a product you are selling, what are the procedures and regulations they have to meet before purchasing your product, etc. All these research has the single goal of making it a no-brainer decision for the CEO to say yes to your piloting of your product in team x (which, should be already using your product by the time you have that conversation with the CEO).
  4. Analytics are your secret weapon. Data is gold. You need to make full use of analytics to know how efficient each marketing strategy is, so you can remove the useless ones and increase resources on the effective ones. Each and every of our speaker so far (James Kennedy on growth hacking; Ben Kaplan on PR hacking; Paul DeJoe on sales hacking) has mentioned the importance of using analytics, such as Kissmetrics and CrazyEgg.

There is no coincidence, that every single speaker at the Igniters Meetup has emphasized the importance of analytics. It is just that important. As such, we are proud to announce that we will be bringing in Neil Patel, master of analytics, co-founder of Kissmetrics and CrazyEgg, to speak at our next Igniters Meetup!!!!! 😀 This is a chance of a lifetime, so sign up NOW!! Image

 

The Vorkspace team with Paul DeJoe

Last few seats available for Sales Hack meetup!

The title says it all. Sign up NOW if you haven’t yet done so! We completely sold out all seats a couple of days ago, but because we want everyone to have a chance to listen to Paul DeJoe, we created 20 more seats. So grab the chance while you can!! 

 

See you all on Friday, 9th Aug, at the Sales Hack meetup!

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Paul Dejoe will be speaking on how to get your very first 1000 paying customers, to generate your first revenues for your startup. Paul is the CEO of Ecquire, software for lead management. He serves as the Entrepreneur in Residence at Fairbridge Venture Partners, has been featured in the Wall St. Journal, Business Insider, Forbes, Inc., is a Mentor for the Thiel Fellowship, and advisor to 4 startups. He has built three different startups from idea to sustainability and beyond.

Working from home makes that employee FREE!

There has been a long debate on the efficacy of working from home. Professor John Roberts and his team explored whether working from home benefits the company and the employee. The team conducted a study over a 10-month period at CTrip.com, a billion-dollar NASDAQ-listed company in Shanghai. He discovered that having employees work from home generates a win-win situation.

For the individual:

  1. Employees were happier

  2. Employees saved time commuting

For the company:

  1. Saved on real estate

  2. Employees worked 9% more

  3. Employees worked 4% more efficiently → total 13% gain.

  4. Fewer employees quit

For the society:

  1. People can choose where they live

  2. City congestion eased with fewer commuters and fewer people having to live in busy cities just for their work

  3. Better family and community life

To further the net 13% gain for the companies with employees working from home, if the employees chose to work from home (i.e. decided to work from home knowing the negative sides of it, such as lack of social interaction), the number jumps to 22% gain in productivity. The net savings per employee who worked from home was estimated to be approximately the annual salary of the employee! This is highly significant from the company’s point of view!

So, given the great benefits of remote work, why doesn’t everyone jump to it? There are, of course, negative sides of working from home. For one, as mentioned above, working from home removes a large part, if not all social interaction from colleagues. Some individuals feel more lonely as a result, while others who are working in more creative sectors become less innovative due to the reduced chance to bounce ideas off colleagues. As such, the huge benefits of working from home are only applicable for a selected group of individuals, and these are the people who should strive hard to get their companies to let them work from home, if they haven’t yet done so (more on this at a later date).

For more information of the study, watch this short video by Professor John Roberts from the Stanford Graduate School of Business, where he talks about how his groundbreaking study of call center workers in China provides the first scientific evidence that working from home can produce big gains in employee productivity. He conducted the study in collaboration with Stanford economics professor Nicholas Bloom, and Stanford GSB graduate students James Liang and Zhichun Jenny Ying.

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John Roberts is the Emeritus John H. Scully Professor of Economics at the Stanford GSB. His teaching and research involve the application of economic and strategic (game-theoretic) analysis to management problems. His specific areas of current interest involve international business, the organization of the firm, and the connection between strategy and organization. He also has published extensively on industrial competition, emphasizing how informational differences among various parties affect strategic behavior, and on complementarities as a driving force in organizational design and strategic choice. As well, he has helped develop new techniques for deriving robust conclusions from economic models. Most recently, he has undertaken controlled randomized experiments in large firms to investigate the effects of changing management practices.